New Delhi: OVS India, the Indian arm of Italy’s fashion retailer OVS, is set to open its debut store at Pacific Mall, Tagore Garden, New Delhi, this October.
The launch marks a major milestone in OVS’ international expansion and brings its philosophy of “Love People, Not Labels” to one of the world’s fastest-growing fashion destinations.
OVS India Store to Showcase Italian Craftsmanship and Contemporary Collections
The upcoming OVS India store will span 9,000 sq. ft., featuring the brand’s latest store concept. Customers will experience a seamless shopping journey with access to a diverse portfolio that includes everyday essentials and premium fashion lines such as PIOMBO, B.Angel, Les Copains, and Utopja.
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Each collection reflects OVS’ distinctive blend of Italian design, affordability, and modern aesthetics, all crafted by the brand’s in-house design team.
OVS India Expands Global Footprint with New Delhi Launch
With over 2,200 stores worldwide, €1.63 billion in sales in 2024, and a loyal customer base exceeding 6 million, OVS continues to strengthen its leadership in global fashion retail.
The India entry highlights OVS’ mission to make stylish, quality-driven Italian fashion accessible to a wider audience.
Sundeep Chugh, Managing Director of OVS India, said: “India is one of the most dynamic fashion markets, driven by its young demographic and appetite for global style. With our launch in New Delhi, we aim to introduce OVS’ unique proposition of Italian design, quality, and affordability to Indian consumers. This is just the beginning, and we are confident OVS will soon become a go-to fashion destination in India.”
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Adding to this, Massimo Piombo, OVS Creative Director, noted: “I design collections for everyone, with the goal of inspiring customers to let their imagination run free. Italian style, with its richness and diversity, influences all OVS collections. India offers tremendous potential, and I am excited to bring the OVS experience to this vibrant market.”
OVS India Focuses on Sustainability in Fashion
Beyond style, OVS India emphasizes sustainability, adopting responsible sourcing and production methods to create fashion that balances design with environmental consciousness.
OVS India Store Launch Offers Special Surprise
On launch day, OVS India will offer a special surprise gift to the first 100 customers visiting the Pacific Mall store, adding an exclusive celebratory touch to the brand’s India debut.
